I saw the new advertising campaign on SAS's homepage today and felt it was a bit corny. Now I have gotten an email from Rickard Gustafson thanking me for sticking with SAS in the recent times where they have struggled.

I am not sure what to make of the new campaign. I appreciate the contact and the optimism for the near future. The new planes and new routes should be nice. However, I am not sure how this campaign helps SAS find new customers or increase business. Am I wrong to expect that some other announcement is coming...preferably with some good news?