Seems the new program is designed to drive incremental revenue. If they are smart (and, at this point, I highly doubt that), perhaps they calculated that the cost of providing this *G benefit is less than the incremental benefit of driving people to fly A3 who otherwise wouldn't. For a certain segment of customers, this seems plausible. For me, based out of SFO, the value proposition is totally gone. But, for a European who can choose A3 as a convenient alternative to another carrier or who might enjoy an annual mileage run to a Greek island, it makes sense.

I'd like to know how this whole thing started. Was the "too good to be true" program something they thoughtfully designed to invest in achieving a specific goal? Or, was it created by an idiot who didn't understand basic economics?