Originally Posted by
Andriyko
BA should just revert to shorthaul configuration on the DME services. I could never understand the reasoning behind the move since the duration of the flights is similar to LED and KBP and shorter than IST.
Really?
Because customers deserted en masse to BD, SU, UN which all had a far better product.
And because long-haul premium transfer passengers were not attracted, due to having to spend 4 hours in an economy seat.
You only need to understand who the target market is, who is paying these £2000+ fares, to understand what kind of product you need.
Yes, plenty of people to take the red eye 236/7 and getting a few hours sleep makes all the difference. Go back to shorthaul, and your premium loads will be zero on the overnighter.