Originally Posted by
callum9999
It boggles my mind why people still use the word loyalty in this context (when they mean the dictionary definition anyway).
If you think a for profit company ever values your loyalty then you're delusional! Similarly, if you're loyal to a for profit business (those who stick with BA for the perks aren't being remotely loyal) then you have issues.
^+1
Anyone who thinks BA should regard them as 'loyal' and treat them better as a result is as bonkers as someone who thinks BA should consider them sexually attractive and do likewise.
I've never understood why airlines have this unique ability to extract this absurd quasi-anthropomorphic reaction. There must be hundreds of people who contribute on this board who have commuted to work by train for years, and who buy a season ticket every year for that purpose. Yet it would never occur to any of them to whine that the train company should acknowledge their 'loyalty' by occasionally allowing them to sit in First Class or put them at the front of the queue for the replacement buses when a service suffers IRROPS. But when it's an airline, they want their 'loyalty' (a.k.a. (self-)importance)) to be recognised all the time...