FlyerTalk Forums - View Single Post - Open question - is BA interested in Customer loyalty or just revenue?
Old Sep 24, 2014 | 1:09 am
  #26  
loungesnob
 
Join Date: Apr 2013
Location: London
Programs: BA GGL; Hilton Diamond
Posts: 241
I suspect the answer is neither revenue nor loyalty - they want profit, and loyalty and revenue are intertwined to achieve their goal
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