FlyerTalk Forums - View Single Post - Open question - is BA interested in Customer loyalty or just revenue?
Thread: Open question - is BA interested in Customer loyalty or just revenue?
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Old Sep 23, 2014 | 4:20 pm
  #19  
Land-of-Miles
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BA only wants revenue.

They see BAEC and regular customers as susceptible to giving them more revenue.

They don't trade revenue for loyalty, they expect loyalty produces more revenue. This is a fundamental principle of BA and BAEC, misunderstand this at your peril.
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