Originally Posted by
kanderson1965
To summarise, the majority don't want quality and loyalty, they want cheap and businesses follow the majority so it is not going to change back.
There's a huge difference between cheap and good value. I'll fly BA when I feel I'm getting better value than the competition. That includes a calculation of the mileage value I'll accrue on my program of choice for the airline selected. BA stopped rewarding loyalty a while ago, first turning their loyalty program to a rewards program and then removing availability of the most valuable rewards.