Originally Posted by
3Cforme
One has to wonder if Google Search is broken for the OP.
Trying to keep brand standards a mystery while asserting to developers that Starwood has strong brands is quite the tightrope, I do think.
The recreation of the typeface and logo seems to be public whilst the brand standards are secret. Obviously a company that values marketing substance over style and wants to give a clear unambiguous message to manage customer expectations