FlyerTalk Forums - View Single Post - Sheraton & Sheraton Club - brand standards...
Old Sep 17, 2014 | 11:49 am
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Land-of-Miles
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Originally Posted by 3Cforme
One has to wonder if Google Search is broken for the OP.

Trying to keep brand standards a mystery while asserting to developers that Starwood has strong brands is quite the tightrope, I do think.
The recreation of the typeface and logo seems to be public whilst the brand standards are secret. Obviously a company that values marketing substance over style and wants to give a clear unambiguous message to manage customer expectations
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