Taking Thyetus' clarification a step further: Starwood Preferred Business is transitioning to the SPG Business program. SPG Business will offer special rates and benefits to companies in order to drive greater loyalty and market share of their corporate transient business.
SPG Pro is the coming together of Starwood Preferred Planner (Meeting Professionals), Starchoice (Administrative Assistant program in Europe, Africa, Middle East and Asia-Pacific), and StarwoodPro (Travel Professionals) into one holistic program powered by SPG. We have grabbed the best of each legacy program in order to provide greater rewards and benefits to the individual.
Both programs will officially launch in October.
Best regards,
William R. Sanders
Social Media Specialist
Starwood Hotels & Resorts Worldwide
[email protected]