Thinking of Taking Off with JetBlue?

Despite the airline industry's woes, this low-fare carrier's IPO could be tempting, especially if you're not afraid of risk

For the most part, investors have been skittish about initial public offerings this year. Big IPOs like that of Citibank's Traveler's Property Casualty (TPK ) have attracted buyers, but smaller deals involving lesser-known companies have had a harder time getting off the ground. The exception may turn out to be upstart discount airline JetBlue Airways.

The IPO already is generating lots of buzz on Wall Street, and it could get a warm reception when it hits the market sometime in mid-April. "People are going to have a high appetite for [JetBlue stock]," says Ray Neidl, analyst with ABN Amro.

The expected growth at JetBlue is enticing. The company now has a relatively small fleet of 23 Airbus 320s flying among 19 cities including Tampa and Rochester, N.Y. But it plans to add 60 planes by the end of 2007.

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