The "Entrepreneur" behind this is a guy who makes a living selling simple things re-purposed as "mystery." (See, e.g.:
http://www.businessinsider.com/jorda...product-2014-7)
He is most likely selling you an explanation (or service) on how to sign up for a credit card, get a bonus, and book an award ticket.
Don't believe me? Let's look at his promises...
(1) "I'm going to fly you to Istanbul for $50."
YYZ > IST: Miles + $49.80
(2) "Zurich ... for $75"
YYZ > ZRH: Miles + $75.50
(3) "You’ll need to fork out $10 more for Paris"
YYZ > CDG: Miles + $87.10.
You can go on down the line with each promise and match it up with the taxes associated with a certain routing on an award flight.
My advice? Don't take the bait.