Originally Posted by
lcpteck
Hotel Jen Orchardgateway Singapore
Guess it's finally unveiled.
It was expected to be a 2nd Traders hotel, but apparently it's a whole new brand from Shangri-la group.
Website shows first property is in Singapore with intention to open in Australia, China, Hong Kong, Malaysia, Maldives, and Philippines.
As per
source, opening special for the 1st three nights is $149/night before tax.
From what I hear, Traders hotels will successively be refreshed and rebranded to the new Jen brand. Jen is run by a totally separate team within Shangri-La to ensure different and approach/ branding/ positioning. GC will stay the loyalty program, but type of amenities likely to be amended to reflect different brand image. Traders SIN will be the next property to undergo the change. I look forward to trying Orchard Jen in October.