Well, did you actually looked at their paper display or actual "samples" with the asking price, which is negotiable? Quality/workmanship #cough#cough

of these fake ones varied widely - the ones they are offering were the "better" ones that look real to many where as the $30 USD specials (that you can probably find here on NYC's infamous Canal Street counterfeit corridor) are "obvious" fake when seen up close.
Even at $100 or $150 USD, they are offering them at a fraction or tiny percentage of the real McCoy. The base price for my DateJust II 41mm Steel & WG was just under $7,000 about 10 years ago before discount, etc. and the current ones, virtually unchanged is going for about $9,000 at retail/authorized agents. As others & I said, you certainly do NOT want to be carrying more than 1 or 2 returning to the US and risk being singled out for a secondary by CBP with them in your belongings, declared or not.