LOL. I hear this, exactly.

We are usually in the $15-$30 range. There's a good wine shop right next to our supermarket, so we often will stop after getting groceries and have them suggest something in that range. Have had some great $12 bottles and some less great $35 bottles.

Two other fun facts:
- We've also taken to keeping a Black Box wine box around. It's a solid, no label wine. Sells for about $20 but contains the equivalent of four bottles and the built in tap means it will keep for two weeks after opening. This isn't anything premium by any means, but it is far better than any other boxed wine and on par with many $15-$20 bottles. Advantage is convenience if you just want a glass or two one night, and ability to just have it sitting there waiting.
- One of our favorite everyday sparkling wines is Sophia Coppola Blanc de Blanc. We recently discovered that these are sold as splits in aluminum cans. Sounds kind of weird, but they are perfect for taking poolside, to a tailgate/concert, wherever. And again, nice if you want some bubbles but don't feel like downing a whole bottle.