So - according to (ahem) the Daily Mail - RyanAir's new 737-Max purchase will result in a seat pitch of 30 inches.
http://www.dailymail.co.uk/travel/tr..._campaign=1490
Albeit with smaller toilets and (apparently - according to Airbus) - less room for galley trolleys.
So - it's now the case that RyanAir will, in some cases, have a larger seat pitch than BA.
I imagine MOL will be loving that.