Originally Posted by
exerda
I am sure UA will monetize it once they feel it's in a state that people will indeed pay for it without later screaming about being ripped off. In other words, it has to be stable and has to support the loads of many pax using the service at once.
They will start WAY before that since UA will assume that ppl will be unhappy, but not unhappy enough to figure out how to fight for a refund. This is a airline run by consultants now. As long as they can eek out some dollars they will do it, even if it doesnt work right (see wifi rollout).