Spirit Airlines is somewhat known for their provocative marketing tactics.
Yesterday, the airline decided to capitalize on the current Hollywood nude photo hacking scandal with this ad:
“We thought the cloud was our friend, y’know, because we spend so much time flying with ‘em,” the promotion says, referring to reports that hackers accessed the photos through Apple’s iCloud system. “But now our private prices are on display!”
http://blogs.wsj.com/cmo/2014/09/03/...are-fare-deal/
Social media users have called the ad distasteful. A Spirit spokesperson has explained that the ad wasn't meant to be offensive, but funny.
Where do you stand? Is it too soon or too funny?