I'm sure it was posted earlier in this thread, but this enhancement just drives miles earning to credit card spend (and not actual airline spend). I'd rather just pick my bank/credit card company who offers me the most airline redemption options for the money I spend than choosing an airline to focus my loyalty/earnings on.
Its gotten so perverted that I know quite a few business travelers who are just now learning of the $ EQM rules and seeing that their Star Alliance negotiated contract tickets earn zero PQDs even if they are flown on United metal. When they figure out that no RDMs are earned on United metal either they will just stop flying United metal and enjoy the other Star partners.