1. Existence of biz class
2. Biz class complimentary upgrades for Elites
3. Reserved seating/free exit row seating for Elites
4. Quality snacks served in a basket, not a box
5. Water served in bottles, not a can
6. Non-stop flights out of ATL
7. Reasonable/competitive fares out of ATL
8. Ease of making Elite status
9. Free stand-by for Elites
10. XM radio