OzTennis, I see your point re the War & Peace analogy, but would add - in fairness to those contributing - that the overall quality of posts strikes me as being higher than much of what appears on many other 'generic' type threads. A lot of genuinely interesting stuff here IMO, whether it be well-informed, evidence-based material, or purely subjective opinion.

As the OP who linked us to the article itself, you should take any credit that's going ...!!

Quite apart from the often complex commercial reasons which determine the merits of continuing with a full F product (or not, as the case may be....), air travel is - from the consumer perspective - a fairly emotive subject when it comes to the matter of class of cabin & spending priorities ; perhaps more so than many other budgetary decisions.

It's not uncommon to come across people who will habitually shop at discount stores and spend the bare minimum on, say, their food & clothing, but who will happily shell out on expensive business /first class tickets when they travel. Conversely, I know some folk who will buy designer label shirts and hand-made shoes, but not even consider sitting anywhere other than the back of the plane. And then you get quirky instances of mega-wealthy, high profile individuals (but often very reclusive and /or shy) who could comfortably afford to run their own private jet, but instead choose consciously to use low-cost carriers wherever possible. I seem to remember the founder of the IKEA business as being one such case.

It's a crazy world we're living in (Jamiroquai, IIRC.....)