The airline -- to be known as bmi british midland -- has coordinated this launch with its aggressive move into the global aviation market. The corporate identity will be complete with the launch of bmi british midland's trans-Atlantic services this spring.

The new brand has been developed in preparation for bmi british midland's launch of long-haul scheduled services from Manchester to Washington, D.C. in April, and from Manchester to Chicago in May.
http://biz.yahoo.com/bw/010201/ca_landor.html


AND: British Midland [BMID.UL] has mounted a European Commission challenge over restrictive U.S.-UK access rules on London's Heathrow airport, the carrier said on Thursday.
http://biz.yahoo.com/rf/010201/l01351551.html



AND:

Managers say they want a more 'modern' identity for the company to enable it to fight back against new scheduled UK competitors such as easyJet, Go and Buzz.

The airline's new-look A320 aircraft, with red, white and blue livery, have blue and white tailfins.

There is no plan to follow British Airways' unhappy experiment with exotic tailfin designs.

The rebranding move comes as bmi prepares to break out of the European market with the launch of its first scheduled long-haul flights to the United States in April.
http://news.airwise.com/stories/2001/02/981059151.html

[This message has been edited by doc (edited 02-01-2001).]