I love the secret word, but if I don't have a specific request in mind, and the front desk folks aren't forthcoming about what options are even possible, the "what do you want" piece can a little weird/awkward for me. I had a stretch of 3 different Kimpton Hotels in the past few weeks where I used the word (Vintage in Seattle, Eventi in NYC, Marlowe in Cambridge). At the Vintage and Marlowe, the exchanges were pretty awkward since I didn't have a car, already had breakfast plans, already had an IC upgrade & amenity, etc. At the Vintage I got a bottle of wine, which was fine. I didn't end up getting anything at the Marlowe (front desk person basically just said call down if you think of something you want...). Eventi in NYC they offered a $25 dining credit which was great -- was the thing that motivated me to eat dinner at their restaurant for the first time. If I had known that was an option, that's what I would have asked for at the Vintage...