However I would say the level of complaints today has increased. I moved my TATL business from AA to BA circa 2004 when AA made massive cutbacks in service. Until about 2010 BA seemed to avoiding making cuts that were noticeable. The last several years it has seemed the planes aren't as clean, the lounge catering is a step down and onboard Club Kitchen has been more or less eliminated beyond chips and chocolates.

I used to also fly BA Eastbound to the Middle East and Asia -- it was equal or better to the seat options of the day JL, CX, QF -- today BA F is behind JL, CX and QF in seat product and in J CW is for sure behind JL, CX and some QR aircraft.

Is BA overall still good - yes. Have others passed BA by in hard product - yes. Have others stepped up the game with better lounges -- LH has its FCT/FCL which blows CCR out of the water and has really improved its SEN lounge concept; AF has stepped it up and so has LX in terms of lounge services. BA pioneered showers - but now that's fairly standard and more and more airlines have enough showers as opposed to a singular shower room.

Hiddy - I think overall in most places BA has been static or gone slightly backwards and the trouble is even the likes of AA with its new J seat have gone forward. I am now flying AA again TATL -- the service is a notch below BA but except for a few of the good seats on the 744s the AA J blows CW on 777s and 787s out of the water from a hard product standpoint.

And yes you even have folks on the SQ and CX boards complaining -- so your comment is a bit of a red herring.