- We could turn this into the Gatehouse Game Show or something.

In all seriousness, though, this scheme really eventually just builds out into an auction for the unsold F seats.

I like medallion UGs as much as the next guy/gal, but I also have to agree with Often1's point - price F where it will sell and stop worrying about UG schemes.

Then again, there's an MBA on VA Ave. with RM on his/her business card that has built a Powerpoint deck showing that leaving F seats open as carrots for elites drives additional discretionary purchases which ultimately generate more overall ROI than the incremental revenue lost by not selling the premium cabin fares.

I'm really glad it's Friday.