FlyerTalk Forums - View Single Post - Revenue Management watching searches?
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Old Aug 21, 2014 | 2:35 am
  #8  
FlyingB1975
 
Join Date: Apr 2013
Posts: 946
Originally Posted by LondonElite
I'm not sure that you can extrapolate from your experience, but I would be very surprised if RevMgmt didn't look at searches as a further data point into forward demand. It would be silly not to.

As to your second part, no, you're not the only one! GGL is the new Gold!
I don't think they use searches. There was a very interesting piece on TV a few years ago about how revenue management looks at historic data and already booked seats to predict loads. If they see that a flight has a lighter load than is expected for n weeks out, they will release cheaper seats. If they flight has a higher load they will withdraw cheap seats. This also explains why sometimes at between 4 and 8 weeks out prices sometimes go down, before they go up again as the advance purchase thresholds kick in.
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