Regardless of any law broken (and it appears that one is not because of the "brought to you by Hertz" disclaimer), this is just plain sleazy and disrespectful to your readers. On the page:
- Sponsored content
- Header banner
- Top banner
- Side banners
- Mid-content banners
- Right column banners
- Bottom right ad
With this, the only actual user generated content is the list of related posts. I've never seen anything quite like this.