And then some get promos saying stay one night and get 2000 bonus Hyatt points.

These kind of targeted promos are but a form of cost-cutting exercise. And some customers getting annoyed by not being targeted with a promotion (or by not being targeted by a more lucrative promotion) available to others? Such customers are "collateral damage" that Hyatt is willing to accept in this current market environment where hotels seem less desperate to attract/retain customers than in more economically distressed environments. I am not a fan of such approach, but this is the environment we are given. "Loyalty"? It's value is variable.