Monday July 19, 3:25 pm Eastern Time

Company Press Release

BUY.COM and United Airlines Announce Joint Venture to Form BuyTravel.com

Leading Internet Retailer and World's Largest Airline to Offer Consumers Full-Service Online Travel Store Featuring Discounted Fares On United Airlines

ALISO VIEJO, Calif.--(BUSINESS WIRE)--July 19, 1999-- BUY.COM (www.buy.com), a leading Internet retailer and e-commerce portal site, and United Airlines (NYSE:UAL - news) Monday jointly announced a strategic online agreement to launch a comprehensive online travel store.

The new site, BuyTravel.com, will offer reservations and tickets on all major airline carriers, as well as hotels, car rentals and cruises via the World Wide Web.

In addition to its full-service offerings, BuyTravel.com will feature deeply discounted excess inventory fares, known as E-faresŪ, from United Airlines which are currently not widely available from other third party Web sites or travel agents. Under the terms of the agreement, BuyTravel.com will operate as a separate company, owned jointly by both BUY.COM and United Airlines. BuyTravel.com is scheduled to launch later this year.

BuyTravel.com will offer all the benefits of a full-service online travel agent, with special excess inventory fares offered by United Airlines. United Airlines' E-faresŪ provide customers, who are flexible with their travel plans, with a convenient cost-savings alternative to booking airline flights. By using the BuyTravel.com site, customers will be able to easily and safely purchase a variety of tickets ranging from leisure getaways to business trips utilizing the proven e-commerce technology of both BUY.COM and United.

BuyTravel.com will be a featured store within the BUY.COM e-commerce portal site that currently offers computers, software, books, videos, games, music and surplus products at guaranteed low prices.

``We are very excited to partner with United Airlines and expand into the travel industry, which is currently the largest e-commerce market,'' said Greg Hawkins, chief executive officer of BUY.COM. ``This agreement represents the company's commitment to offer consumers a wide range of products and services utilizing our commerce portal strategy and low price model.''

``BuyTravel.com will provide customers with an online one-stop shop where they can obtain travel information, book reservations and purchase airline tickets on United Airlines and other carriers,'' said Michael Cavanaugh, director of Internet partner development at United Airlines. ``We are pleased to partner with BUY.COM -- a site known for offering consumers excellent service and a wide range of products at very low prices.''

BUY.COM has agreed to provide advertising, marketing and e-commerce expertise to BuyTravel.com. United Airlines has agreed to provide BuyTravel.com with its travel and e-commerce expertise, as well as its discounted excess inventory. Both companies will work together to launch and promote the site.

About United Air Lines Inc.

As the largest air carrier in the world and the largest majority employee-owned company, United Airlines offers more than 2,400 flights a day to 134 airports in 27 countries and one U.S. territory. United is the airline industry's technology leader with breakthroughs such as E-Ticket service, mobile check-in chariots, gate readers and the technologically advanced Boeing 777. United is a member of the Star Alliance, a global network of airlines including Air Canada, Air New Zealand, Ansett Australia, Lufthansa, SAS, Thai Airways International and Varig. United Airlines' Internet address is www.ual.com.

About BUY.COM

Founded in October 1996, BUY.COM, a leading Internet retailer and e-commerce portal site, offers consumers a range of computing and entertainment products, as well as an effective advertising medium for vendors. Its www.buy.com superstore serves as a portal to seven specialty stores that offer popular consumer goods, including: BUYCOMP.COM, BUYSOFT.COM, BUYBOOKS.COM, BUYVIDEOS.COM, BUYMUSIC.COM, BUYGAMES.COM and BUYSURPLUS.COM. The company's objective is to become the leading e-commerce portal featuring the largest selection of product at guaranteed low prices; provide customers additional value through convenience, quality customer service and a commitment to excellence.

More information on BUY.COM is available at the corporate Web site, www.buy.com.

Buy.Com, BuyComp.Com, BuySoft.Com, BuyBooks.Com, BuyVideos.Com, BuyMusic.Com, BuyGames.Com AND BuySurplus.Com are trademarks or service marks of Buy.Com Inc. All other trademarks and registered marks to their respective owners.

Contact:

BUY.COM, Aliso Viejo
Jennifer Blanchfield, 949/425-5267
E-mail: [email protected]
or
United Airlines
Kurt Ebenhoch, 847/700-1745
E-mail: [email protected]