Passbook (iOS) functionality added
For those of you with iPhones, EK has added the iOS passbook functionality to its mobile boarding pass (about time).
If you choose mobile boarding pass when do OLCI the link you open (SMS or Email) shows the boarding info and then offers you the option to "Add to Passbook". Quite convenient as compared to having reopen browser (especially if you have a bad or no internet connection).
If you check in on your smartphone, you have the option of saving the boarding pass to the device in the form of Passbook boarding pass.