FlyerTalk Forums - View Single Post - Finnair to introduce Y+ ("comfort")
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Old Aug 14, 2014, 1:49 am
  #22  
intuition
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Well, I have zero datapoints so you are probably right. They do sell some. From a marketing point of view though, it is a fake-price set to create precieved value.

OTOH, the comfort zone in Y is to be sold in large volumes. Price will be set by supply and demand, more or less. In my mind, that will be in the 50-100€ range.

The leisure comfort class (with 3-meal service and J seats) sold at 200€. They tried to raise the price to 250, but had to back paddle and lower it again.
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