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Old Aug 13, 2014 | 8:40 am
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NoviceFT
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Thumbs up Jet Airways unveils master brand plan

Got the below mail from Jet. interesting....
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I am pleased to update you with some good news with regards to the domestic product and service across our network.

As you are aware Jet Airways had two products serving its domestic network namely; Jet Airways which is a Full service product and Jet Konnect, a no frills model. Market research indicated that consumers needed clarity on our product offering and the two product strategy was causing confusion.

Considering the market requirements, we have decided to implement a business model with a single master brand offering across our domestic network covering Jet Airways and its subsidiary Jet Konnect to revitalise our product and service. We will achieve this by harnessing our proud heritage and original values in one consistent, predictable and clearly recognisable brand.

Over the coming months, you will see Jet Airways as a single brand reflected across our entire business, in the aircraft livery, staff uniforms, cabin interiors, product and service offering and our frequent flyer programme JetPrivilege. The Jet Airways master brand will cover the whole fleet and all our aircraft will be progressively repainted in the Jet Airways livery over the coming months.

Key highlights of our offering will include:

• A full service Premiere product will be implemented across all operations to ensure a premium experience
on the ground and in the air.

• Domestic Economy Class members will be provided a meal service offering value with competitive fares.

• The enhanced domestic offering will provide a quality product with exclusive value adds, including
premium seating, lounge passes and higher baggage allowances than competitors.

• JetPrivilege which has recently announced an enhanced accrual and redemption structure, will provide
more benefits and privileges for our frequent flyers. In addition to the minimum 500 JPMiles per flight,
members will also gain tier and recognition benefits and be able to redeem JPMiles on flights operated by
Jet Airways and Etihad Airways.

• Reciprocal frequent flyer rewards and recognition in partnership with Etihad Guest.

All the above enhancements are subject to Government approvals.

In conclusion, we hope that these changes demonstrate our commitment to provide an exceptional experience and look forward to your continued support.

Warm Regards,

Belson Coutinho
Vice President - Marketing, eCommerce & Innovations
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