Originally Posted by
DFB_london
BA's under spend here hurts because it seems incapable of the automated re-booking Delta achieves, and does consistently well.
Does Delta have a great rewards programme? Do they have good quality lounges? Offer a better inflight service?
Maybe BA recognises that as IRROPS don't affect the majority of their passengers it's wiser for them to divert resources to maintain quality in other areas that have a much greater impact on its customers.
There will always be something that can be improved but you're never going to get a perfect airline.