I don't believe that to be the case. You are a brand ambassador for AC, you don't get to choose how your message is received (you can influence it yes) but it is in the public forum for all those to see.

Further, your messages are sanctioned at the highest level of AC's management, to assert that you fully admit your advertising is misleading (and directed to certain Altitude customers) really shows a complete lack of maturity in professional social media relations (and that FT should be PART someone's job at AC, not just a voluntary goodwill gesture).

Knee jerk reactions seem to be a troubling trend at AC and your recent post just reinforces AC's disdain for its customers. The microphone is always on. Doesn't mean you have to be muted, but it does mean, you as a brand ambassador, should always be thinking: how will my customer (and potential customers) view this?

You talk often about a one sided conversation, company reps at a social media site, sit at a table with everyone else. They are no longer on the podium shouting into the marketing/sales funnel. They are one person. And one person only. They can be part of the conversation, but they do not control it. The podium, the megaphone, the 1960's communication style are long gone.

Perhaps this feeling of less power is also indicative of how many of your customers feel when they fly with you, and the authoritarian approach that many (the general public and some Fters) would describe your customer service, which was also reaffirmed by JWT that you are lacking on the human side.

So no, I don't think I'm special enough to have that directed at me. I think this snippet response is indicative of AC's underlying culture that doesn't like criticism, and more disappointingly, doesn't see the bigger picture (that often stems from small issues).

Businesses exist for one reason and one reason only. To attract/retain a customer. Your customers pay a lot of money to fly AC (some more than others) and have experienced condescending/dismissive attitudes of AC (that are far more prevalent there than at WJ or PD or even WG to name a few). They are more than justified to air their (constructive) grievances to you. You don't have to take it personally (as you are one of many in the company) however last time I checked I was the customer. The only one bringing money to the table to fly AC. And a customer can't help but it take it personally when a company communicates with them.

But what do I know about marketing? Only enough to make a living off, and to give (a good chunk) of it to AC. Your sarcastic comments clearly show you don't take my comments seriously (and I suspect many others hence why I was trying to help out a fellow poster).

But then again, many would probably believe your confirmation that AC is truly looking to mislead its customers (your words that have since been deleted). No doubt some would probably agree with that sentiment giving your aggressive pushing of Skytrax's dubious's rankings.

This is part of the human side culture that needs to change. Along with the marketing ethics and a clearer value proposition that goes well beyond choices of wine.