[QUOTE=CJKatl;23339837] Why should someone have the ability to get $400+ in hotel stays for less than $200 in original business?/QUOTE]
Because the number zero is awful. Because building a brand loyalty costs money. Because the opportunity to attract customers who are positive toward your business can easily flip the script.
I have earned certs for below the retail price of the rooms I redeemed for and I have redeemed certs for rooms that cost a fraction of the cost of acquiring them.
If I feel the promos are stingy or unattainable, it puts me off the brand even more than having no promo.