The two times I walked by it (July and Aug) - there were very few riders. They are already offering discounts for locals. The only time I would want to ride it would be during New Years Eve - boarding at 11:50pm so I would be at the top during the fireworks show.

The show from the Strip Hotel roofs lasts about 8 minutes and there are other shows across the Valley as well. I am sure they will be charging premium prices on that night, as well as catering to high rollers. Perhaps they will funnel the music that is carried on several radio stations that is timed for the fireworks show.

I have not been there at night, so perhaps it is busier than.