Originally Posted by
layz
Having a no hand luggage fare would be an excellent idea. It would leave space in the overheads for those that can benefit most from it (those who take hand baggage only for convenience rather than to save a couple of quid).
Yes, that would be a premium thing to do for a full service carrier, as well as differentiating from the no-frills airlines which benefit from lower cost bases that BA ever can. Other things could be increasing leg room, offering a decent meal on board (yes, in economy), offering large hand luggage areas for those happy to pay for the convenience and safety of having valuable equipment on them (say something that takes up 3 times the size of a "legal" bag).
However BA wants to be a no-frills airline, so they've decided to be a no-frills version of easyjet, but without the prices to match (as the fleet is old and the pension liabilities are high) ^