I was pleased to see the announcementof EasyRentaCar. I have no intention of using the service, but will enjoy being able to use Stelios' full service car rental rivals (National, Thrifty etc) at even greater discounted rates as they react to the competition.
When I first flew from Edinburgh to London some 7 years ago, the cheapest fare on the market was with BA and was £92 return.
Now, one need never pay more than £49 - £59 with BA or BD if one shops around, all thanks to the competition spurred by Easyjet. And one can still enjoy the 'frills' and reliablity of a main line carrier. Thanks Stelios!
Incidentally, Thrifty offers a special deal for Gatwick Airport rentals of just £18 per day ALL-IN (i.e including CDW, VAT, Taxes and service charges) AND you get the best car available. It is aimed at leisure travellers of business travellers on longer stays in the UK (based on a 7 day rental).
Might also be of interest to LatinPassers in the UK?!
Happy Travels
Samuel