unfortunately, that's the new hertz, so you might as well get used to it.
they'll keep running it like that as long as people keep jamming in the door

edit: and all gold service is, anyway, is a time saver for them so they can staff less, as well as a loyalty program to get return business for a few beads and trinkets.
you're really kidding yourself if you think gold service holds any kind of significance
although, I will say that they do make somewhat of a greater effort on golds because you guys are disproportionately represented on the mindshare surveys, as you get e-mail solicits