So realistically, what can Hilton do about this now? They priced the cost of this promotion too high for the individual properties to absorb. So over 1/3 of them opted out.
Options:
1. Scramble to reduce the cost to the properties to get more to sign-up by Thursday.
2. Try to make it right at the customer level. Probably too time consuming and the properties who agreed to pay the cost of the promo might not be happy.
3. Announce another promo, an impressive one, to help heal the wounds.
I don't expect them to do a d*mn thing, but they do have some options.