Delta Air Lines (DAL) today announced it will begin offering free entertainment options on all of its domestic aircraft and two-cabin regional jets beginning on Aug. 1.
http://news.delta.com/2014-07-28-Cus...-Other-Carrier
http://seekingalpha.com/pr/10585295-...-other-carrier
Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience
said Tim Mapes, senior vice president Marketing.
Looks like a direct stab at JetBlue.