I got in on the black Friday sale a couple of years ago, they had newly partnered with BestBuy and gave a 25% discount on points needed for redemption. At the same time BestBuy cut online prices 20-25% these combined for true bargain redemptions...most of the time merch redemptions are too expensive to be a good use of points, but that sale got me a 60" 3D Samsung tv, 4 pair of active glasses, a 3D Bluray player with wifi, a PS3 with motion controllers, and 3 or 4 games all for about 100k points...was hoping it would happen again, but they learned their lesson.