I hope this serves as a great testament to the C-suite that you can be a premium carrier and outdo your competitors.

Cost savings is good to an extent, people do take notice of the flying experience and products offered which is definitely factored into purchasing decisions along with price.

This is something UA does not seem to get, while they had a good quarter by their standards, their PRASM still lags by a considerable margin, which indicates that they are not getting the volume of high yielding traffic.