This question has been on my mind for the past months.

At a time of profound turmoil in a company, retention of your best customers becomes a priority. The last thing AC needs is to lose its Prestige, Elite and Super Elite flyers. Yet, I have yet to see any sign of a strategy to retain the loyalty of its best customers.

AC is so preoccupied with financial,labour, contract, leasing issues that they seem to have put their best customers on the back burner perhaps hoping that these customers would hang around.

AC has never been adept at communication with its core customer base save a few small initiatives. The silence dealing with its core flyers is now deafening.

Albeit anecdotal, various posts on FT seem to indicate that some good customers have migrated elsewhere. Does AC care if people leave?

I am really baffled with their strategy.....