Originally Posted by
runningshoes
Just out of boredom this week on a ORD - HKG flight in GF waiting to take off, did a search for the wines on the menu and not one of them was above $20 at retail, most were in the $12 - $17 range so take at least 30% off for UA's volume discounts.
I'll bet it's a lot more than 30% off retail, considering that on international flights, the alcohol supply has no state or federal sales or liquor tax collected.