Originally Posted by
kebosabi
But as soon as the issuers start realizing that more and more people are asking for 34 cent chargebacks, it ends up becoming a large amount overall. 34 cents times one million people filling DCC disputes every day adds up to $124 million in chargebacks per year. That's the level we want to go to: to make them realize how big the figures are through power play by the numbers.
That's the idea. It might be a small amount individually but can really add up in the aggregate. It's kind of like the EMV fight where issuers started to listen to many customer demands of their magstripe only cards being refused overseas.