Originally Posted by
VickiSoCal
Lifestyle is like the dumping ground for everything that doesn't fit in one of the others.
Originally Posted by
billycwhatup
This is comic gibberish. In what way (other than marketing parlance) would one ever describe a Fairfield Inn as a "modern essential."
Some are fairly modern - especially the newer ones. I agree their toilets are not modern by any means.
Originally Posted by
JamesEaston
Exactly. How can Autograph and AC be in the same category. Like putting Kabul and Paris in the same tourist category
Originally Posted by
Horace
It would certainly make sense for Marriott Hotels and Renaissance Hotels to be in the same category. In many cities, it seems the definition of a Renaissance Hotel is "we already have a full-service Marriott Hotel around here, so this other full-service hotel has been branded as a Renaissance Hotel."
From Marriott's marketing viewpoint, it seems that Signature means "the brand that started it all for Marriott, before all these other brands were added."
The category is "Lifestyle/Collections." Apparently AC is "lifestyle" while The Autograph Collection is a "collection."
My interpretation for the Ren is like this: this FS hotel is nice but not nice enough that we call it a Marriott, let's brand it as a Renaissance. If it sucks at least it's not a 'Marriott'.
I guess Marriott thinks
Autograph
Collection =
AC
Originally Posted by
joshua362
Absolute marketing gibberish all around, much like how a bottom, run of the mill basic standard room is a "deluxe" room. What is a non deluxe room?
- Broschek Room: small guest rooms in the Ren in Hamburg, Germany;
- Business Room: rooms located in the new wing in CY Bremen （i.e. room in the less historical building), Germany;