I can't find any secondary reports on this so this is still unconfirmed, but Norwegian media are carrying a report from Interfax that a MH 777 (AMS-KUL) with 295 people onboard has gone down near the Russian/Ukraine Border.

http://www.nrk.no/verden/_-passasjer...ina-1.11836768

http://translate.google.com/translat...ina-1.11836768