FlyerTalk Forums - View Single Post - LHs strategy: discussion thread for customers, investors, consultants & armchair CEOs
Old Jul 17, 2014, 1:48 am
  #1421  
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Join Date: Sep 2004
Location: Southern Bavaria, Germany
Programs: LH Blue, BA Blue, Hyatt Gold
Posts: 1,517
Originally Posted by YuropFlyer
Good, free advise from Tony. Somehow I'm just sure LH will ignore it and go ahead with their "wings" concept..

There are reasons why long haul LCC (apart from niche markets, maybe..) just doesn't work. And I'm pretty sure Ex-FRA/MUC, there isn't a niche market for it.. especially not when you will compete against carriers offering full service at just slightly higher prices.

LCC's (short haul) didn't took off because they sold you London-Frankfurt for 10% less than the traditional carriers. They took off because they sold it to you for MUCH less. Which isn't going to work on long haul, no matter how many seats they squeeze in, and no matter how low pay they'll give their FAs and pilots..
^
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