Hi,
i'm a platinum *wood guest and was here last week. My two cents:
1. no recognition for platinum members - free breakfast is cold buffet which gets tiresome for extended stays ( I was there over a week). Checked in during wimbledon and was told that due to this, hotel was sold out so no chance of a platinum upgrade. There were suites available online for check in so not sure how those upgrades work.
2. Noisy - yes it's noisy. Was on 5th floor away facing away wardour street - thursday friday and saturday nights were noisy
3. staff are the best thing about this hotel - all of them from doormen to front desk, restaurant are all pleasant and helpful
4. great gym if you want a work out.
5. good location right in the heart of everything.
6. agree with all comments re room layout - think the design is form over function. Water gets from shower into the living area, sink area is in middle of room and shares a counter with the work/ desk area.
7. Cleaning staff did not do a great job in our room and for whatever reason, don't replenish your product. I don't want to stash a bunch of bliss product and take it home ( i don't particularly like that line) but I do need soap to shower daily! Did not replenish my kleenex either.

All in all, would I stay here again?
Probably....as I like the location, the gym and the staff.
Bit pricey though for what I think you get .....but then its London!

Hope that helps.