Originally Posted by
davetravels
90%, I'd bet is on the high side, but if you were designing this ad, wouldn't you want everyone to be aware what company you're promoting? All they had to do was make the Delta name bigger and put it on the bottom, instead of on the top where it rolls over semi-out of sight.
From what I've read in various trade publications, current marketing strategy is focused more on clever "find your own path" advertising rather than blatant in your face this is our company name go buy our product.
Plus let's not forget the largest part of the ad "USB in every seat starting with this one". That's huge and very effective.
P.S. Every ad these days is focus group tested extensively. This ad is not Peggy Olson talking to a panel of 10 taxi cab riders. This ad was vetted by hundreds of cab riders' eyes and I'm sure tested very well.